The Mystic Masala

Pure Ayurveda

Project Description

The Mystic Masala is an Ayurvedic health, beauty and personal care line that is based on balancing the Dosha – Vata, Pitta, Kapha, the elemental energies and constitutions that make up every person – using formulations from both ancient and modern Ayurveda. You can learn more about the Dosha here.

Under the direction of the creator and proprietor, I designed and produced all of the packaging using the main brand identity as the base from which to create the supporting graphics. Employing a combination of Indian folk art (Madhubani) and clean, modern graphics, I fused them into a style that became the uniquely identifiable Mystic Masala. This project is still evolving.

Logo and main identity

spiceenlightenment • Ayurvedic Soy Candles

spicebodhi • Ayurvedic Body Bar

spicebodhi • Ayurvedic Body Oil

spicebodhimama • Ayurvedic Body Bar & Oil

spicebodhibaba • Ayurvedic Body Bar & Oil

spicebliss • Tantric Love Candle

Every Day Essential Nurturing (EDEN) • Ayurvedic Self Care Kit

Promotional banners

Homepage rotating billboards

Icons, spot art, and typography

Illustration and original art

Mechanical samples

Thousand Petal Lotus Chakra Chart

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