African-American and Afro-Caribbean inspired energy drinks

This is a pitch I did for a beverage company that was seeking to develop a line of energy drinks that appealed mainly to the African-American and Afro-Caribbean markets. In addition to the design, I created all the drink names and their taglines. I purposely left out the flavors and ingredients so the client would regard it as more open-ended and ready for their own input.

Typography and Copywriting

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