Playtex OnlyYou

The bra so seamless you don't know it's there.

While at Carlson & Partners working on other accounts such as Neutrogena and Ralph Lauren Sport, I had the opportunity to work on the pitch for the new Playtex OnlyYou Seamless Bra. The photo shoot itself was based on the copy and design which was pre-concepted beforehand. I got to work in some of my snappy copywriting in addition to the design and direction.