Crestor Client: Crestor (AstraZeneca) Services: Art Direction, Graphic Design Agency: Grey Healthcare Group Crestor Core Visual Aid (CVA) Previous (first version) Crestor CVA Crestor Core Visual Aid (CVA) New (second version) Crestor CVA, inside pages Crestor Detail Aid (DA) New Crestor DA, using Patient Profiles Crestor doctor brochure “Right Time, Right Reasons” doctor brochure, asking the question “What specific type and profile of high-risk patient do you treat, and how?” Crestor journal ad concepts (pitches)