A novel beta blocker

Client: Forest Pharmaceuticals Inc.
Date: 2008
Agency: Sudler & Hennessey

As one of the Art Directors, I worked on the launch of Bystolic at Sudler & Hennessey in 2008. While we all shared in the creation of the launch materials, I was mainly in charge of the patient photography, making sure to maintain consistency in look-and-feel and doing post-production as needed. A wide range of collateral, premiums, hospital, and exhibition materials were produced for this launch and I had a hand in every aspect of this project.

Master Visual Aid (MVA)

Patients “before”

Patients “after”


Direct mail, hospital panels, dosing cards, shelf talkers, annotated sell sheets, convention booth, etc.


Full size. Click arrows to navigate,

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