Boulevard Nursery School

Project Description

Boulevard Nursery School is located in the East New York neighborhood of Brooklyn, New York. In order to create more of a presence in the area so that they could offer their broad range of services and programs to more families, they were seeking to stand out from other schools. I felt that a complete rebranding and promotional campaign could start the process, thus the new Boulevard was formed.

The logotype itself was designed so that it looked like a block of colorful city buildings. Within this setting, a character was created – a friendly, childlike bee – which was placed in the “B” of the logotype to reinforce both the sound and the initial of the name. The whole setting was then perched atop a green hill, creating its own little world, finished off with the sidekick friend flower in an animated, anthropomorphized style. While the bee is contained in this setting (the child in the nursery school) it’s positioned so that it’s ready to fly off down the boulevard and into the world.