Q-Tips

For Beauty

Client: Q-Tips | Unilever
Agency: Fathom Creative

First version of Q-tips For Beauty advertorial

Geared towards health, beauty and fashion editors, this first draft was not summery, fun, or makeup/beauty enough. Next version TK.

Final version

Turning the Q-tips into a Ferris wheel shape, using the Q-Tips logo as a fluttering carnival flag, decluttering the makeup bag, and lightening the color scheme made it feel more like summertime, fun and beauty.

Cover, zoomed-in

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