Crestor Core Visual Aid (CVA) Previous (first version) Crestor CVA Crestor Core Visual Aid (CVA) New (second version) Crestor CVA, inside pages Crestor Detail Aid (DA) New Crestor DA, using Patient Profiles…


Diovan International Expert Update An interactive event aimed at medical professionals in hypertension management, sponsored by Diovan (Novartis). Design of the promotional materials and the Case in Point program logo. Diovan itinerary…


LEXAPRO collateral Patient brochures, mailers, sell sheets, dosing cards. LEXAPRO Master Visual Aid (MVA) LEXAPRO Master Visual Aid (MVA) Sample spread LEXAPRO MVA mechanicals Two sample spreads (of 26) LEXAPRO vs. Effexor…

Ulla’s Glögg

Ulla's Glögg Bottle label for this special Swedish spiced wine Animated hero billboards for website homepage Previous design versions
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Cold Rock

Ice Creamery

Project Description The Cold Rock Ice Creamery project was comprised of two main elements: designing and producing their current marketing and promotional materials – mostly local and in-store – and also working…
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For Beauty

First version of Q-tips For Beauty advertorial Geared towards health, beauty and fashion editors, this first draft was not summery, fun, or makeup/beauty enough. Next version TK. Final version Turning the Q-tips…


ReZest African-American and Afro-Caribbean inspired energy drinks This is a pitch I did for a beverage company that was seeking to develop a line of energy drinks that appealed mainly to the…

Playtex OnlyYou

While at Carlson & Partners working on other accounts such as Neutrogena and Ralph Lauren Sport, I had the opportunity to work on the pitch for the new Playtex OnlyYou Seamless Bra. The photo shoot itself was based on the copy and design which was pre-concepted beforehand. I got to work in some of my snappy copywriting in addition to the design and direction.